Author Archives: Debra Yearwood

About Debra Yearwood

Experienced communications and public relations executive who manages challenges with an eye on outcomes and a sense of humour. Learn more about how I think at Learn more about my experience at

Two Steps Forward…

With the American primaries heating up there has been a fair bit of coverage and discussion on women’s voting patterns and in particular, Hilary Clinton’s popularity with women voters. Initially I was surprised to learn that Bernie Sanders was gaining … Continue reading

Posted in Government Relations | Tagged , , , , | 5 Comments

Leading from Behind, Shepherd or Sheep?

The concept of leading from behind used to frustrate me. It struck me as a cop out, as a way to avoid doing what was necessary. Generally, in my mind, it used to be about a would-be leader not performing … Continue reading

Posted in Internal Communications, Management | Tagged , , | 14 Comments

Handling Hecklers

Whether you’re standing in front of an audience of thousands or your colleagues in a meeting, handling a heckler is no fun, but it can be done with aplomb. In various studies conducted over the years public speaking has ranked … Continue reading

Posted in Communications, Internal Communications, public relations | Tagged , , , , , | 28 Comments

What’s Better, Ideation Or Creativity?

My office went through the StrengthsFinder process earlier this year and “ideation” was one of my identified strengths. In the past when I’ve done similar things, in lieu of ideation I would draw the “creative” card. While my colleagues would … Continue reading

Posted in Communications, Management | Tagged , , , , , | 11 Comments

Does opportunity knock or slip in through the back door?

View image | Taking advantage of opportunity is a lot harder than it sounds. Opportunities rarely come wrapped like beautiful presents. In fact, there are times when opportunity looks suspiciously like a setback or failure. I have confidently declared … Continue reading

Posted in Management | Tagged , , , | 18 Comments

Service At All Cost

Your customer service is your brand and it will continue to resonate with customers long after your product or service is forgotten. Continue reading

Posted in Management | Tagged , , , | 16 Comments

Subtle Garbage

I’ve driven past this scene hundreds, possibly thousands of times and yet I only noticed it last week.  It’s a scene not far from a highway exit I regularly take.  How do you not notice a junk yard? I was … Continue reading

Posted in Uncategorized | 6 Comments

What Exactly Is Your Issue? Four Tips For Better Lobbying

Originally posted on Comm Before The Storm:
I was on Parliament Hill recently and as my colleagues and I fanned out to share our messages I kept thinking about all the possible outcomes ahead of us.  We had the same…

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Loathing Fear

Why letting fear win makes us all losers. Continue reading

Posted in Government Relations | Tagged , , , , | 35 Comments

Marketing Attitude

I was at a conference on the weekend. It started on what was for me the third day of business travel. I was tired but looking forward to getting some new insight into how to keep motivated. About halfway through … Continue reading

Posted in Uncategorized | 4 Comments