Tag Archives: Harvard Business School

We Are Built For Change

When you work in the health sector, you know that something new is always around the corner.  When you do communications in the health sector, you’d be lucky to get to the corner without something changing. Change is not just … Continue reading

Posted in Internal Communications, Management | Tagged , , , , , , | 32 Comments

Is There Value to Using Case Studies in Business?

  Harvard first developed case studies as a way to engage students in their executive training programs. Complex or difficult cases were presented to students and they were asked to familiarize themselves with the materials as well as gather additional … Continue reading

Posted in Communications | Tagged , , , | 26 Comments


Any number of people might assume that I lie for a living. Public relations people are often asked (mistakenly) to spin bad news into good. It’s kinda like asking someone to spin straw into gold. I have yet to meet … Continue reading

Posted in Internal Communications | Tagged , , , , , , , | 37 Comments

The Tool For Making The Perfect Elevator Pitch

During my travels through the internet, I came across a rather interesting tool from the Harvard School of Business. The toolhelps you to build the perfect elevator pitch. OK, it may not make the perfect pitch, you actually need a … Continue reading

Posted in Communications, public relations | Tagged , , , , | 36 Comments