Tag Archives: Marketing

Loathing Fear

Why letting fear win makes us all losers. Continue reading

Posted in Government Relations | Tagged , , , , | 35 Comments

Marketing in the Uncanny Valley

A few years back (before I joined them) the Canadian Association of Optometrists ran a campaign called, “Open Your Eyes”. The campaign included a commercial that garnered a fair bit of commentary. It featured a woman who rises out of … Continue reading

Posted in Communications, public relations | Tagged , , , , , | 44 Comments

Is There Value to Using Case Studies in Business?

  Harvard first developed case studies as a way to engage students in their executive training programs. Complex or difficult cases were presented to students and they were asked to familiarize themselves with the materials as well as gather additional … Continue reading

Posted in Communications | Tagged , , , | 26 Comments

5 Ways To Be Strategic, In Spite of Data

Big data, metrics, indicators and statistics are the words we use to describe how we measure success in business.  We look to the information we gather from surveys, buying habits and online activity to name a few resources, to indicate … Continue reading

Posted in Communications | Tagged , , , , , , , | 30 Comments

Making A Profit With Charity – Cause Marketing

One of the most challenging aspects of doing marketing for a charity is the apparent conflict of interest the role represents. When donors give money to a charity, they want to know that their money is going directly to the … Continue reading

Posted in Communications | Tagged , , , , , , , | 31 Comments