Monthly Archives: July 2013

Tips For Planning a Media Event – Part One, Getting Ready

Posted on July 30, 2013 by Debra Yearwood

Whether it’s your small business’ big event, your book launch or your community party, sometimes getting a little media coverage can make all the difference to your success. So what can you do if you don’t have the resources to … Continue reading →

Posted in Communications | Tagged Assignment editor, Local news, media, Media event, Newspaper, Press release, social media, Spokesperson | 31 Comments

Saturday Morning Chit Chat – The Thing About Stats

Posted on July 27, 2013 by Debra Yearwood

So I’m looking at my blog stats one night, this is a recurring disease of mine. I try to fight it off periodically, calling it obsessive and compulsive, but eventually I need to go and look. I won’t tell you … Continue reading →

Posted in Uncategorized | Tagged Belgium, Brussels, statistics | 20 Comments

Have We Run Out Of Stories?

Posted on July 23, 2013 by Debra Yearwood

Vulture recently posted an article about the demise of the blockbuster. In it, Gilbert Cruz itemizes all that’s wrong with Hollywood’s blockbuster system from a lack of imagination to the high cost of production. It seems our preoccupation with rehashing … Continue reading →

Posted in Communications, Government Relations, Internal Communications, public relations | Tagged Christopher Booker, Meals on Wheels, Seven Basic Plots: Why We Tell Stories, stories | 42 Comments

Saturday Morning Chit Chat – When Did We Catch Up With The Future?

Posted on July 20, 2013 by Debra Yearwood

I am so stupidly excited about Google Glass I can barely believe it’s a real thing. If you had told me twenty years ago that it would exist now, I would have thought you’d spent too much time in the … Continue reading →

Posted in Communications | Tagged Geek, Google, Google Glass, Google Glasses, Library of Parliament, Searching, Wearable computer | 20 Comments

The Tool For Making The Perfect Elevator Pitch

Posted on July 16, 2013 by Debra Yearwood

During my travels through the internet, I came across a rather interesting tool from the Harvard School of Business. The toolhelps you to build the perfect elevator pitch. OK, it may not make the perfect pitch, you actually need a … Continue reading →

Posted in Communications, public relations | Tagged Elevator pitch, Employment, Harvard Business School, lobbying, Small business | 36 Comments

Saturday Morning Chit Chat – Bad Ideas

Posted on July 13, 2013 by Debra Yearwood

In April Budweiser and Facebook announced that they had teamed up to produce the Budweiser Buddy Cup. When you clink glasses using buddy cups, you instantly become friends on Facebook. I thought it was an April Fools gag. Perhaps I’m … Continue reading →

Posted in Uncategorized | Tagged Budweiser, Facebook, relationships | 21 Comments

Personal Paradigms, The Good, The Bad & The Impact

Posted on July 9, 2013 by Debra Yearwood

They say that goldfish have a memory that’s about 10 seconds long, no doubt a gross exaggeration but for argument’s sake, let’s say that’s true. With a memory that short, they would be forever rediscovering the world around them. They … Continue reading →

Posted in Communications, public relations | Tagged communications, Mike Duffy, Nigel S. Wright, Paradigm, Paula Deen | 44 Comments

How To Build Coalitions

Posted on July 2, 2013 by Debra Yearwood

You carefully research your topic, spend hours writing an amazing article. Edit and then re-edit, checking for accuracy and flow. You take the time to create original images or you search through hundreds of images until you find the ones … Continue reading →