Tag Archives: social media

What Does the Future Hold For Communicators? A Look At The Jobs of Tomorrow

This is the time of year that we tend to spend doing two things, we reflect on the year that has been and we make promises about the year to come. Since the stats are against us keeping our New … Continue reading

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Going Viral, It’s As Easy As 1,2,3

If you were tasked with the job of making an organization’s message go viral, what would you do? Where would you start? I was wondering just that the other day, it’s something I think all marketing professionals wonder about and … Continue reading

Posted in Communications, public relations | Tagged , , , , , , | 30 Comments

How Do You Find Opportunity?

When I wrote about personal paradigms I explored what causes us to sometimes get preoccupied and blinded by our own perspectives. When I wrote about change, I spoke about how we might manage it, but how do you work to shift … Continue reading

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Getting Your Focus Back – Is Closer Clearer?

Last week I went out with one of our nurses as she did her rounds visiting clients in their homes.  It was a welcome change from what I had been doing, which was planning, printing, publishing,  policy, and promotional work … Continue reading

Posted in Management | Tagged , , , , | 32 Comments

Saturday Morning Chit Chat, Taboos and other Psychological Blocks or 9 Tips for Breaking Them.

I’ve been struggling the last few weeks with writers block…well more like writers distraction.  If my Saturday posts were called Saturday Night chit chat I would have been fine. I just completed a ranty little post on sex and politics, … Continue reading

Posted in Communications | Tagged , , , , , | 16 Comments

Tips For Planning a Media Event – Part One, Getting Ready

Whether it’s your small business’ big event, your book launch or your community party, sometimes getting a little media coverage can make all the difference to your success. So what can you do if you don’t have the  resources to … Continue reading

Posted in Communications | Tagged , , , , , , , | 31 Comments

That Awkward Personal Branding

Over the last little while, I’ve had quite a few people ask me for help with their LinkedIn profiles. They have asked where to start, what to do and what to say. The exchange generally starts with their reluctance to … Continue reading

Posted in Communications, public relations | Tagged , , , , , , , , | 25 Comments

The Fastest Way to a Politician’s Heart is Through a Camera Lens

If politics were for wallflowers, government buildings would look like bungalows and politicians wouldn’t need to give speeches.  So for the sake of simplicity let’s start from an understanding that politicians expect to be seen and heard.  They would like … Continue reading

Posted in Communications, Government Relations | Tagged , , , , , , | 28 Comments

Are You Thinking About Creating Misinformation?

It occurred to me that the number of articles I was reading on weekly basis was growing at an incredible rate. In fact, I don’t think I’ve ever consumed as much new information on a regular basis in my life.  … Continue reading

Posted in Communications, Internal Communications | Tagged , , , , , | 2 Comments