Tag Archives: Comm Before the Storm
The beauty of plain
When I dream of writing, the words are chosen with care. They are short and clear to all who read them and most of all, they are plain. Plain language writing is not what you think. It is not for … Continue reading
Leading from Behind, Shepherd or Sheep?
The concept of leading from behind used to frustrate me. It struck me as a cop out, as a way to avoid doing what was necessary. Generally, in my mind, it used to be about a would-be leader not performing … Continue reading
What’s Better, Ideation Or Creativity?
My office went through the StrengthsFinder process earlier this year and “ideation” was one of my identified strengths. In the past when I’ve done similar things, in lieu of ideation I would draw the “creative” card. While my colleagues would … Continue reading
Does opportunity knock or slip in through the back door?
Embed from Getty Images Taking advantage of opportunity is a lot harder than it sounds. Opportunities rarely come wrapped like beautiful presents. In fact, there are times when opportunity looks suspiciously like a setback or failure. I have confidently declared … Continue reading
Service At All Cost
Your customer service is your brand and it will continue to resonate with customers long after your product or service is forgotten. Continue reading
Marketing in the Uncanny Valley
A few years back (before I joined them) the Canadian Association of Optometrists ran a campaign called, “Open Your Eyes”. The campaign included a commercial that garnered a fair bit of commentary. It featured a woman who rises out of … Continue reading
Night Drive
I drive under this bridge on my way home every day, it’s nice during the day, but great at night. What comes to life at night for you? Hope you’re having a good week.
Old Trucks and Nostalgia
I came across this beauty on the weekend, I wanted to get out the paint brushes. What is it about old trucks that catch our attention and make us nostalgic, or is that just me? Hope your week was a good … Continue reading
The Edge
The edge of an idea… of a discovery or just the close of a day? What do you see? Hope your week has been a good one.
Decisions
Decisions don’t always work the way you intend them to. That’s a good thing, it keeps life interesting and it keeps our imaginations flowing. For instance, the image above comes from a corner of my garden. A huge thorn had started to grow without … Continue reading